Shopping on Amazon® exposes the poor quality of product description. Despite their best efforts to make sellers provide buyers with comprehensive product descriptions, they still leave shoppers doubting which product to buy. Geni-Sys provides the tools and a structure that helps improve product descriptions.
In their report, Mordor Intelligence states "Catalog management solutions enable companies to manage their product data in an individual system, ending in large catalogs with optimised arrangement and design. Catalog management solutions simplify workflow and manage catalog changes regardless of the location, channel, or platform. Catalog management expedites the making of personalised and periodical catalogs for diverse sectors, thereby generating growth possibilities."
Websites and wordprocessing documents have lots in common. Websites and catalogs have less in common. A web page is virtual, but a catalog page is finite and forces a decision before you start. So you have a pile of sweaters or thousands of boxes of screws. The sweaters have different sizes. The price of screws can be each or per 100 or per box. What if there are too many to fit on a page. These are some of the issues that catalog management address. A website makes the page longer if it runs out of space, a catalog can't do that. Either a human brain does it or some AI algorithm. Computers accomplish so much but only if easy to use. Few people can take the time to go on training courses to master complex applications, so they have to be intuitive and stable. Web applications with a good UI can accomplish so much more like automatic pagination, which most experts would treat with scepticism. Interconnected applications like InDesign can be "driven" from a web app and work in the background. Users can achieve astonishing tricks like adding a line below every third line in a product table, add hanging indents or find a character and change it, automatically as a page builds.
When technology is at the forefront of everything we do, and productivity is supposed to be an issue, it is time to dust off "the way we have always done it" and get productive. Retailers and distributors live or die on their efficiency and productivity.
Not to be confused with canned designs seeking to replace the skills of a designer. Templates in our catalog world are a means of linking what appears on a page with SKU data elements. The data might have started life in an accounts system or ERP and ended up in front of a customer where it needs to be informative, well designed, and empower the purchase. Machine Learning (ML), Artificial Intelligence (AI) are currently buzz words used to describe what our templates achieve when they spot aspects of data that need to be converted, automatically to something else. It could be a character, phrase or style, like formatting or highlighting - something too time-consuming to do by hand.