Any webshop sits in a worldwide mall alongside all those insider eCommerce platforms like Etsy, BigCommerce, Squarespace, Zyro and Volusion, to name a few, with enormous resources. Competition is fierce. Knowing the sophistication of the methods used by savvy SEO professionals is a start. Many clever website developers do nothing else but study the behaviour of search engines.
Managing customer experience is a thankless task. Customers who lose interest, leave the site as fast as they arrived. Visitors expect good service and an experience they could not describe if asked, but it is their right. The worst thing you can do is not even realise you are losing them. Knowing who is visiting your site and who left unsatisfied is fundamental to the enterprise's success, not just the site..
Organisations have departments with systems, and they are not inclined to change to suit a website. Linking data to other systems is an essential part of streamlining the delivery of a real-time online product catalog.
Asset management is a vital link in the chain of product content management, particularly for multichannel stores. It needs to consider all image use by associating different image types like high resolution, video, diagrams and specification sheets to products and categories. A single source of images is essential. Supporting high-resolution catalog images is a start.