The core of the system is a PIM (Product Information Management system), which is designed to hold all product information. The PIM information updates websites via DataChannels©, which segment content in line with the marketing focus. The output might be a website, a third party channel such as Amazon or Google Merchant. Lockside's particular strength and the attraction to Leyton Lighting is the ability to build flyers and catalogs from a DataChannel©.
The PIM allows images to be imported and assigned to products and product groups. Multiple images can be assigned as well as brand images and icons, which can also be output to catalogs.