Images for the web and print are different in size, resolution and often file type and file name. It is normal for a web team to assemble the images for a website but if they start with well cataloged images they will produce a better site. A good DAM can give the web team an asset name and have the selected images automatically served, without anything needing to be done. A DAM can associate images of different types as well as analysing the quality of the image to preventing the use of poor quality images. Meta information (colour space, resolution, dimensions, create date and more) is used to generate warnings of unsuitable images. Let's face it, how an image looks can be key to whether a product sells or not. A DAM will single out the bad ones more easily.
Manufacturers, Distributors & Retailers
Manufacturers know their products, publish documentation and collateral that they then share. A DAM system helps to distribute information that buyers need and saves marketers time as well as giving them choice.
Distributors need the same type of system in place to serve their retailers and end-users. Good publicity sells a product.
Marketing Content for Sales Support
DAM and PIM together with auto-publishing can turbocharge sales. Distributors can quickly assemble a range of products and generate a mini-brochure PDF. The images are already linked to products and groups within the PIM. The PIM can build a new brochure quickly because the DAM checks ensure that images are high quality and available without any searching or chasing.